P. Diddy Launches I Am King Fragrance

Thanks to the huge success of Unforgivable for Men, P. Diddy is launching a new fragrance ” I Am King.

“I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty ” and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

The accompanying ad campaign, which will launch in September, features a dapper Diddy with gorgeous models in such exotic locations as Saint-Tropez, the French Riviera and Monte Carlo.

The name builds on P. Diddy”s current Sean John men”s line, which has a classic, royal theme.

“You have to look at all of the images they have out about Blacks,” he explains. “So when you see this image, you need to understand it”s bigger than the fragrance, it”s bigger than me.

“When a young Blacks male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it ” it hits their senses and they believe; that”s what motivates me when I”m taking pictures.”

He finishes: “Yeah we definitely do wear jeans that sag off our ass, we definitely like our music loud, but we”re also very intelligent, very smart ” you know, as they say about Barack Obama, we”re also very articulate. Yes, we speak well and we can also wear tuxedos. And we also smell good.”

I Am King will be available at Macys in December before rolling out to wider distribution in February. I Am Queen, the women”s fragrance, launches in fall 2009.

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~ by vsadmin on August 14, 2008.

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