Kanye, Guns N’ Roses Post Slow Debut-Week Sales

While mainstream media is touting that the Black Friday weekend started the holiday selling season with a bang, music merchandisers certainly didn’t have that experience.

Music sales were down anywhere from 10% to 30% and hit albums released for Black Friday didn’t perform up to expectations, according to merchants contacted by Billboard. Sources say Kanye West’s “808s & Heartbreak” will sell in the range of 425,000-450,000 units, significantly down from 700,000-975,000 units previously projected.

Guns N’ Roses’ “Chinese Democracy” is expected to clock in at 250,000-260,000, which is also down from expectations that it would sell anywhere from 300,000-784,000 units. Last week Beyonce’s latest album “I Am Sasha Fierce” was projected to sell 700,000-1,000,000 million units and sold a respectable 482,000 units.

While some press reports show across-the-board retail weekend sales up 7%, music merchandisers point out that in order to accurately measure the holiday, it should be measured the week containing Black Friday this year, which was the last week in November, versus last year when the day fell in the third week of the month.